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Diligent Designs 2015 Web Predictions

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures. ~Jeffrey Veen

— Diligent Designs 2015 Web Predictions

Here we are, once again, predicting the future. A little more than half way through the year and the web and graphic design industry has introduced a slew of killer web design trends so far, so we’re looking ahead and placing our predictions for trends to come in 2015.

As designers and developers move toward a less complicated and more sophisticated designs, we believe we offer a few standout trends going on now and a few you can take to the bank, as you plan your 2015 site build-outs and redesigns:

1. Flat Design


Swap your outdated textures, patterns, shadows, bubbles, and gradients for a focus on the sweet simplicity of flat design. As more and more site visits are happening on hand-held devices, designers are keen on building elements that appear smooth and minimalistic on flat screens. Though flat design has been around for a while, we’re betting on the rise of brilliant and effortless flat user interfaces.

2. Being Responsive before responsive was hip


It’s predicted that in 2015, mobile Internet usage will overtake conventional laptops and desktops. While many brands opt for a specific mobile website along with a regular web front, that means more time spent catering to two separate online campaigns. We’re predicting a surge of timesaving designs that are both impressive and mobile-responsive.

3. Less Clicky, More Scrolly


Bulky sites that fragment your brand’s story over dozens of pages are history. Users now expect to be able to scroll through all that you offer in a single page, rather than by viewing every single page of your site. While multi-page sites do harness more SEO power, designs that provide content in the form of a single page are winning the hearts of smart phone and tablet users.

4. Typography is King


Typographic art is on the fast track toward mainstream. High-quality fonts are now available at affordable prices to small businesses that have previously had to pay out the wazoo for complete font sets. Rich typography will continue to be a dominating design element in 2015.

5. Infographics still ROCK


Infographics present a lot of information in a small space, they’re eye-catching and they don’t cost you your lifesavings. These days, thier all business owners ask for. The end-user enjoy infographics for a few reasons themselves, they usually have a personality to the data — they’re quirky. Infographics combine typography, bold color schemes and shapes in a way that intrigues viewers. Fact is, we’re absorbing loads of information and we love it. It has and will continue to be used more and more in 2014.

6. Typography is starting to take center stage


Tired of Georgia, Times New Roman, and Helvetica? Well say goodbye and welcome to 2014 — the year where typography gets serious. With the avalanche of mobile apps our eyes have been exposed to all sorts of typography goodies and has had a major factor in our font usage expectations. Fonts like Arial are no longer good enough because there are an overwhelming amount of fonts at our fingertips. Typography is the vehicle through which we communicate tone of voice, age, gender, emotion and the user is accustomed to them.

7. Fixed navigations come in with a bang


There was a time when designers felt the need to over-design just about anything on the page, including the main menu. Thankfully those times are gone, and we no longer need to look for a flash menu hidden under a ribbon somewhere on the side of the screen. 2014 is here and navigation bars should be available at all times! If you’re dealing with a content heavy website, then a fixed position sidebar or top menu will be the logical approach.

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