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06 Aug 7 web design trends for 2014

Last year, web designers had a great time with lots of new ideas. Some sank, others took off and created a permanent impact. The trends that made a big impact in 2013 will become house-hold names in 2014, while emerging trends continue to get polished and refined by designers everywhere. So what trends do we have before us in 2014? Let’s find out.


1. Flat design thrives

flat-altenrative

If you thought this was just another fad, then you were mistaken. Flat design, is minimalist design on steroids. “I want to keep it simple, clean and modern” are words you often hear out of most clients’ mouths. Why use flat design? Because it makes sense. Less clutter, more use of white space and overall a better user experience. It forces designers to achieve more by using less and for that, we consider this to be one of the trends for 2014.


2. Responsive designs are a must

responsive

This is becoming a standard, no question about it. Clients will ask for it, developers will learn the coding requirements and then subsequently push for it. The reasoning is simple: demand. Since smartphones and tablets are selling like hotcakes there is huge marketing potential. You’ll see even your smallest business owner talking about it because they’re seeing responsive in action on other sites.


3. Websites begin to showcase better images

better-images

Designers have been pushing for better images for a long time, yet they’ve always had trouble on the client side. 2014 has brought higher quality, more creative and unique images because of multiple reasons: pricing is affordable; loading speed is faster than ever; access to high quality images are now everywhere.


4. Parallax websites grow in popularity

parallax

Long gone are the days of the 960 pixel website that had to work great on IE6. It’s all about the impact and making a BIG statement. Parallax design achieves that successfully with its scrolling mischief, powerful imagery, and strong and creative typography. You will see more and more of this in 2014 especially from big brands


5. Infographics are one of the best ways of representing data

infographic

Infographics present a lot of information in a small space, they’re eye-catching and they don’t cost you your lifesavings. These days, thier all business owners ask for. The end-user enjoy infographics for a few reasons themselves, they usually have a personality to the data — they’re quirky. Infographics combine typography, bold color schemes and shapes in a way that intrigues viewers. Fact is, we’re absorbing loads of information and we love it. It has and will continue to be used more and more in 2014.


6. Typography is starting to take center stage

typography

Tired of Georgia, Times New Roman, and Helvetica? Well say goodbye and welcome to 2014 — the year where typography gets serious. With the avalanche of mobile apps our eyes have been exposed to all sorts of typography goodies and has had a major factor in our font usage expectations. Fonts like Arial are no longer good enough because there are an overwhelming amount of fonts at our fingertips. Typography is the vehicle through which we communicate tone of voice, age, gender, emotion and the user is accustomed to them.


7. Fixed navigations come in with a bang

typography

There was a time when designers felt the need to over-design just about anything on the page, including the main menu. Thankfully those times are gone, and we no longer need to look for a flash menu hidden under a ribbon somewhere on the side of the screen. 2014 is here and navigation bars should be available at all times! If you’re dealing with a content heavy website, then a fixed position sidebar or top menu will be the logical approach.

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05 Aug Just a few Web Design Tips

Deciding on a design is one of the most exciting and challenging parts of a website development project. Visitors judge your website in a matter of seconds, so a successful web design can have a positive impact on your website’s ability to attract and hold visitors attention. In the last 25 years the internet has changed substantially, and consumer behavior has changed even more. Websites now dominates the way we communicate, the way we shop, and the way we make decisions both online and also in the face-to-face world. This split second decision is the harsh reality we need to understand and plan for. These simple tips can help you ensure your website design passes the blink test and paints your brand in a good light.

1. The 5 Second Rule
Remember that you have just five seconds to explain your value proposition to users when they enter to your site. The back button is the most widely used command on the web. If you don’t answer a user’s needs right away, he or she will click “back” and exit your site. Make sure your site features compelling copy that draws readers in and gives them reasons to stay.

2. Build Pages That Load Quickly
Your pages need to load fast! How fast? Really, really fast. According to a study done by Gomez, the average online shopper expects a page to load in two seconds or less, down from four seconds in 2006; and after three seconds, up to 40% will abandon your website.

3. Keep it clean and clutter-free
The world around us has become quite cluttered and the web is no exception. Ads, banners, icons, badges, signs, pop-ups, buttons, and so on – sometimes it can all get a bit heavy. So why not give your site visitors a break from all the noise and clutter? Embracing things like flat design and white space can do wonders for your site visitor’s experience. Try to keep everything simplistic or even minimal with only your most important content spotlighted. Sometimes less really is more.

4. Call to Action
Look at any successful ecommerce or service provider site and you will notice they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” The best CTAs clarify what you are offering as opposed to forcing people to figure it out on their own. Calls to action should be in the top masthead area and body of a website (above the “fold” that requires the viewer to scroll). If your page is long enough, having another CTA on the bottom of your page is beneficial as well.

5. Make your text easy to read & experiment with fonts
Text is important. It’s there to provide information and answer questions even before they’ve been asked. With that said – don’t make your readers squint to read it. Keep your design clean, focus on a limited selection of fonts or font families. Too many typefaces can ruin even the most-detailed project. Different sizes, cases, weights and color can add variety and contrast without having to add additional fonts. As a general rule, most sites can be built using just two typeface families.

For extra points, make sure the fonts you choose are reader-friendly and don’t leave your visitors wondering if they’re reading Sanskrit.

Inspired to get started on your own site? Check out our Demo Collection and test one out yourself

6. Optimize for Mobile and Tablet
46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. If you haven’t optimized your website for mobile and tablet viewers you are missing potential sales opportunities. Plain and simple.

7. Make it Easy (and Obvious) to Take the Next Step / Ease of Navigation
As the the blink test states, your website should present information in a clear and concise way so visitors can scan you page in less than 5 seconds. Clear calls-to-action make it easy for the visitor to take the next step- watch a demo video, download a whitepaper, or sign up for a free trial.

8. Keep it Fresh
Content is still king. You don’t want visitors to your site to see outdated content and think your business isn’t active online, which could affect your bottom line. Your site is your company’s face to the world. Make sure your site shows that your company is up to date on industry trends and is actively engaged by regularly creating new content.

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