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anders-brand-identity-01

05 Aug Just a few Web Design Tips

Deciding on a design is one of the most exciting and challenging parts of a website development project. Visitors judge your website in a matter of seconds, so a successful web design can have a positive impact on your website’s ability to attract and hold visitors attention. In the last 25 years the internet has changed substantially, and consumer behavior has changed even more. Websites now dominates the way we communicate, the way we shop, and the way we make decisions both online and also in the face-to-face world. This split second decision is the harsh reality we need to understand and plan for. These simple tips can help you ensure your website design passes the blink test and paints your brand in a good light.

1. The 5 Second Rule
Remember that you have just five seconds to explain your value proposition to users when they enter to your site. The back button is the most widely used command on the web. If you don’t answer a user’s needs right away, he or she will click “back” and exit your site. Make sure your site features compelling copy that draws readers in and gives them reasons to stay.

2. Build Pages That Load Quickly
Your pages need to load fast! How fast? Really, really fast. According to a study done by Gomez, the average online shopper expects a page to load in two seconds or less, down from four seconds in 2006; and after three seconds, up to 40% will abandon your website.

3. Keep it clean and clutter-free
The world around us has become quite cluttered and the web is no exception. Ads, banners, icons, badges, signs, pop-ups, buttons, and so on – sometimes it can all get a bit heavy. So why not give your site visitors a break from all the noise and clutter? Embracing things like flat design and white space can do wonders for your site visitor’s experience. Try to keep everything simplistic or even minimal with only your most important content spotlighted. Sometimes less really is more.

4. Call to Action
Look at any successful ecommerce or service provider site and you will notice they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” The best CTAs clarify what you are offering as opposed to forcing people to figure it out on their own. Calls to action should be in the top masthead area and body of a website (above the “fold” that requires the viewer to scroll). If your page is long enough, having another CTA on the bottom of your page is beneficial as well.

5. Make your text easy to read & experiment with fonts
Text is important. It’s there to provide information and answer questions even before they’ve been asked. With that said – don’t make your readers squint to read it. Keep your design clean, focus on a limited selection of fonts or font families. Too many typefaces can ruin even the most-detailed project. Different sizes, cases, weights and color can add variety and contrast without having to add additional fonts. As a general rule, most sites can be built using just two typeface families.

For extra points, make sure the fonts you choose are reader-friendly and don’t leave your visitors wondering if they’re reading Sanskrit.

Inspired to get started on your own site? Check out our Demo Collection and test one out yourself

6. Optimize for Mobile and Tablet
46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. If you haven’t optimized your website for mobile and tablet viewers you are missing potential sales opportunities. Plain and simple.

7. Make it Easy (and Obvious) to Take the Next Step / Ease of Navigation
As the the blink test states, your website should present information in a clear and concise way so visitors can scan you page in less than 5 seconds. Clear calls-to-action make it easy for the visitor to take the next step- watch a demo video, download a whitepaper, or sign up for a free trial.

8. Keep it Fresh
Content is still king. You don’t want visitors to your site to see outdated content and think your business isn’t active online, which could affect your bottom line. Your site is your company’s face to the world. Make sure your site shows that your company is up to date on industry trends and is actively engaged by regularly creating new content.

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